Gift Basket Marketing: The Guide for Maximum Visibility and Sales

Creating gift baskets is the fun and easy part of the business. You take a collection of foods and gifts, and you place them in a basket or unique container. We love doing that! However, marketing gift baskets is totally different and a bit more difficult. You have to convince people to buy your gift baskets. That's not so easy. After all, you don't know where to market, how to market, or how to approach people in person or online. It's a problem, and this Gift Basket Marketing course is the solution.

Hello, I'm Shirley George Frazier. I'm the creator of Gift Basket Marketing: The Guide to Maximum Visibility and Sales. This course will help you to understand exactly how to market and where to market your gift baskets so you sell more and more often. You don't want the beautiful gift baskets you make to stay in your studio. You want them in the hands of individuals and corporations who buy often. This course will reveal the best marketing methods so it's easy for you to take action to sell. Gift Basket Marketing helps you achieve that.

There are six sections in this course, which you see below. Everything you will learn is outlined, everything that I have helped not only myself achieve but also designers just like you. There are different ways to market depending on what works for you. Get ready for the best results selling to individuals and corporations, too, if they are part of your marketing.

Look at the course sections. See all of the videos, forms, links, and everything you're going to get in this course. There is a lot to cover, and at the end you are going to have a solid marketing blueprint for selling your gift baskets much more often than you are doing right now. There's also a discussion forum to ask questions 24/7, and I'm here to answer anything you need to know.

Welcome to the Gift Basket Marketing course. I'm Shirley George Frazier, wishing you baskets of success!

Course Curriculum

    1. Course Introduction

    2. Course Overview

    3. Course Disclaimer

    1. Introduction

    2. Defining Marketing for Our Industry

    3. Who is the Target Market?

    4. Buyers' Traits to Consider

    5. Subjective Buyer Categories

    6. What's Their Preferred Communication?

    7. How Will You Reach and Convince Them to Buy?

    8. Target Market Profile Sheet

    9. Prospect Profile Sheet

    10. Wrap Up

    1. Introduction

    2. Lifestyle 1: Employed Full Time

    3. Lifestyle 2: Employed Part Time

    4. Lifestyle 3: No Traditional Employment

    5. Why Marketing is a Daily Habit

    6. Lifestyle Form

    7. How to Use Your Time - Calendars and Schedulers

    8. Wrap Up

    1. Introduction

    2. Print Materials

    3. In-Person Networking

    4. Online

    5. Broadcast Media

    6. Your Website

    7. Marketing Options

    8. Marketing Options Form

    9. Wrap Up

    1. Introduction

    2. Who are the Lucrative Customers?

    3. Corporate Marketing Tips

    4. Focus on Buying Reasons and Seasons

    5. Who's Buying Now, Part 1

    6. Who's Buying Now, Part 2

    7. Who's Buying Now, Part 3

    8. Corporations - the Pros

    9. Corporations - the Cons

    10. Potential Corporate Buyers Form

    11. Wrap Up

    1. Introduction

    2. Sample Calendar

    3. Calendar Decisions

    4. Example Calendar Results

    5. Calendar Creation Tips

    6. Marketing Calendars

    7. Wrap Up

About this course

  • $199.00
  • 57 lessons
  • 6 hours of video content

About the instructor

Chief Basketologist Shirley George Frazier

Shirley George Frazier is recognized as a best-selling author, popular speaker on small business and marketing topics, and the world’s authority on the gift basket industry.

In business since 1990, Shirley is president and CEO of Sweet Survival LLC known on the web as She helps creative people and aspiring business owners to create a great life for themselves and their families by turning their passion into a fun and rewarding pastime or business.

Shirley’s books include How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, Marketing Strategies for the Home-Based Business, and numerous business, marketing, and college success e-books.

Shirley's gift basket books are the industry’s best sellers, helping tens of thousands of gift designers to open home-based and retail stores selling gift baskets to individuals, corporations, churches, and associations worldwide.

As a professional speaker, Shirley conducts seminars at small business development centers, gift industry trade shows, blog conferences, and consumer events. She provides small business and marketing advice on CNBC, Food Network, New York’s Fox Channel 5, LiveWell Network, and the Discovery Channel; and publishes articles in Gifts and Decorative Accessories, Spare Time Magazine, and Opportunities Magazine.

Shirley also writes business articles online for,, and; and is quoted in Associated Press, CNN Money, Black Enterprise, Entrepreneur Magazine, Gift Shop Magazine, The Orange County Register, New York Newsday, Washington Post, and worldwide publications.

When not traveling, Shirley consults with small business clients, experiments with food recipes, searches for (and eats) the best chocolate on planet Earth, and enjoys the company of her twin Yorkshire Terriers, Mae and Pepi. You'll find more information about Shirley and the gift basket industry at and

What others have been saying about this course:

If you're not getting the gift basket sales you hoped for, you need this course!

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